Introduction
If you're a B2B SaaS founder, you've probably wondered: "How much should I budget for a professional landing page?" The answer isn't simple. Prices range from $500 (Fiverr freelancers) to $50,000+ (big agencies).
In this comprehensive guide, we'll break down exactly what you should expect to pay in 2025, what factors affect pricing, and how to get the best value for your budget.
Quick Answer: Professional B2B SaaS landing pages typically cost between $3,000 and $15,500, with most companies spending around $6,500. Budget options under $2,000 often sacrifice quality, while agency prices above $20,000 include unnecessary overhead.
The Pricing Spectrum: What You Get at Each Level
Budget Tier: $500 - $2,000
Providers: Fiverr freelancers, offshore agencies, template customization
What You Get:
- WordPress or generic template
- Basic customization
- Stock images
- Limited revisions (1-2 rounds)
- No guaranteed timeline
- No support after delivery
PageSpeed Score: Usually 40-60
Timeline: 2-4 weeks (if delivered at all)
Best For: MVPs with $0 budget who can accept high risk
Red Flags:
- Inconsistent quality
- Communication barriers
- No guarantees
- Often requires extensive fixes
- May harm your brand
Professional Tier: $3,000 - $15,500
Providers: Specialized agencies, experienced developers
What You Get:
- Custom design (not templates)
- Modern tech stack (Next.js, React)
- Mobile-first responsive design
- SEO optimization
- Multiple revision rounds
- Source code ownership
- Post-launch support
PageSpeed Score: 90+
Timeline: 3-8 weeks
Best For: Most B2B SaaS companies
Example Pricing:
- Single Landing Page: $3,000-$5,000
- Multi-Page Site (5-7 pages): $6,500-$10,000
- Enterprise Solution: $15,500-$20,000
This is the sweet spot for most B2B SaaS companies. You get professional quality without agency overhead.
Agency Tier: $20,000 - $50,000+
Providers: Full-service agencies, big names
What You Get:
- Everything in Professional tier
- Account managers
- Strategy consultants
- Brand workshops
- Extensive documentation
- Long-term contracts
PageSpeed Score: 70-90 (varies widely)
Timeline: 3-6 months
Best For: Enterprise companies with $100k+ marketing budgets
Why So Expensive:
- Large teams (5-10 people)
- Overhead costs
- Strategy/discovery phase
- Multiple stakeholder meetings
- Brand positioning work
Reality Check: You're often paying for process, not better quality. A $30,000 landing page isn't necessarily better than a $6,500 one—it just took longer and involved more meetings.
What Affects Landing Page Pricing?
1. Number of Pages
- Single Page: $3,000-$5,000
- 3-5 Pages: $5,000-$8,000
- 7-10 Pages: $8,000-$12,000
- Unlimited: $15,000+
2. Technology Stack
- WordPress/Template: $500-$2,000 (slow, hard to customize)
- Custom HTML/CSS: $2,000-$5,000 (fast but hard to update)
- Next.js/React: $3,000-$15,000 (fast AND easy to update)
3. Content Creation
- You Provide Copy: No additional cost
- Basic Copywriting: +$1,000-$2,000
- Professional B2B Copy: +$2,500-$5,000
- Full Content Strategy: +$5,000-$10,000
4. Integrations
- Google Analytics: Usually included
- Contact Form: Usually included
- CRM (HubSpot/Salesforce): +$1,200-$3,000
- Marketing Automation: +$2,000-$5,000
- Custom Integrations: +$1,000-$3,000 each
5. CMS & Hosting
- Static (No CMS): Included
- Headless CMS (Strapi/Contentful): +$1,000-$2,000
- Managed Hosting (Vercel/Netlify): +$500-$1,000
- Enterprise Hosting: +$2,000-$5,000
Real-World Examples: What Landingify Gets You
$3,000: Launch Plan
Perfect for early-stage startups with a simple offering.
Includes:
- 1 landing page
- Next.js + TypeScript
- Mobile responsive
- Basic SEO
- 90+ PageSpeed
- Source code
- 3 revision rounds
- 30-day support
Timeline: 3-4 weeks
Best For: Pre-seed startups, MVP launches
$6,500: Growth Plan (Most Popular)
The sweet spot for established B2B SaaS companies.
Includes:
- 7 pages total
- Strapi CMS
- Vercel hosting
- Google Analytics
- Contact forms
- Blog system
- 5 revision rounds
- 60-day support
- CMS training
Timeline: 4-6 weeks
Best For: Series A companies, growing SaaS products
$15,500: Scale Plan
For funded companies that want white-glove service.
Includes:
- Unlimited pages
- Professional copywriting
- CRM integration
- Marketing automation
- A/B testing
- Advanced analytics
- Unlimited revisions
- 90-day support
- Monthly check-ins
Timeline: 6-8 weeks
Best For: Series B+ companies, enterprises
Hidden Costs to Watch For
1. Ongoing Costs
- Domain: $15-$50/year
- Hosting: $0-$500/month (depends on plan)
- CMS: $0-$300/month
- Maintenance: $500-$2,000/month
2. Surprise Agency Fees
- "Strategy phase" (+$5,000-$15,000)
- "Discovery workshop" (+$3,000-$10,000)
- "Brand positioning" (+$5,000-$20,000)
- Revision rounds beyond scope (+$1,000-$5,000)
3. Post-Launch Changes
- Minor tweaks: $100-$500
- New pages: $500-$2,000 each
- Feature additions: $1,000-$5,000
- Redesigns: 50-75% of original cost
How to Get the Best Value
1. Be Clear on What You Need
Don't pay for features you won't use. If you don't need a blog, don't get a blog.
2. Prioritize Performance
A 90+ PageSpeed score is worth paying for. Slow sites lose 40% of visitors.
3. Own Your Code
Never work with providers who won't give you source code. Vendor lock-in is expensive.
4. Look for Specialists
A developer who only builds B2B SaaS sites will deliver better results than a generalist.
5. Avoid Template Customizers
Custom-built sites outperform templates in conversion rates by 3-4x.
Red Flags: When You're Overpaying
- 🚩 Timeline over 3 months for a landing page
- 🚩 "Strategy phase" that costs $10,000+
- 🚩 Requiring expensive ongoing contracts
- 🚩 Vague pricing ("it depends")
- 🚩 No performance guarantees
- 🚩 No source code ownership
- 🚩 "Unlimited revisions" but project never ends
Our Recommendation
For most B2B SaaS companies, budget $6,500-$10,000 for a professional landing page.
This gets you:
- Custom design (not templates)
- Modern tech stack (Next.js)
- 5-7 pages
- CMS for easy updates
- Managed hosting
- 90+ PageSpeed guaranteed
- 4-6 week delivery
- Post-launch support
Cheaper options (<$3,000) are too risky for your brand.
Expensive options (>$20,000) rarely deliver proportional value.
Conclusion
A professional B2B SaaS landing page costs between $3,000 and $15,500 in 2025, with most companies spending around $6,500. This gets you a custom-built site that loads fast, converts well, and you fully own.
Avoid budget options under $2,000 (inconsistent quality) and agency prices over $20,000 (unnecessary overhead). Focus on specialists who guarantee performance, deliver in weeks not months, and give you 100% code ownership.
Ready to get started? At Landingify, we build professional B2B SaaS landing pages for $3,000-$15,500 with guaranteed 90+ PageSpeed scores and 3-8 week delivery. Book a free discovery call to discuss your project.
